How Marketing has changed and what to do about it
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Marketing is an ever evolving beast
that�s nature is dictated by technologies, audiences and their
behaviors.
We have seen over the last 10 years a
radical overhaul in
how we communicate. The web has taken over how we do business, how we
communicate with friends and family and how we make purchases.
How often when someone wants to find
out something or
you don�t know the answer to something do
you say �google it�. We bet it�s a lot!
We all now have more choice than ever
and the access to
information to be able to make informed decisions. Marketing used to
work on a
basis of a company telling the audience what services they offered and
why they
were better than anybody else, it was one way.
Marketing now is much more about
social proof even if you�re
B2B, yes there�s still a need to tell people who you are, what you do
and why
you�re great at it but you also rely on advocacy.
The web is your most powerful ally,
you can use it to
influence buyer decisions and be there when a prospect looks for your
service.
Advocacy can manifest itself in many
forms, through
traditional testimonials to tweets about good service and everything in
between
such as recommendations on forums, good write ups on review sites and
engagement with your content such as blogs.
Marketing has firmly shifted to a
pull rather than a push
model. Customers don�t want to be sold to they want to buy from you,
they are
in the driving seat.
Here at Easy Offices we have come up
with the top 3 things
you can start doing today to adapt your marketing:
Get Social- Create accounts for your
business on the main
social networking sites such as Facebook, Twitter, Linkedin and
Youtube. Be
present and work out a strategy for your social media ie what will you
talk
about on there what won�t
you talk about.
Create conversations, share insight and show an interest in the wider
community. But be warned do
not use
social media to just plug your services or products, people are savvy
to this.
Put SEO at the top of your to do
list- remember �google it�
? Well put simply SEO (Search Engine Optimisation) dictates how well
your
company�s site ranks in Google. Want to be found? You need a good long
term SEO
strategy.
Start sharing- Sharing knowledge and
value with prospects
and customers is extremely important. This can be done in many ways but
mainly
through a companys blog and then posted through social media channels.
Sharing
knowledge not only positions your company as an expert in your field
and
creates a level of trust but also generates a base for advocacy even
from
people that may never use your product or service themselves.
About the Author
Easy Offices
(UK) was formed in 1999 and since then has grown to become one of the
UK's leading specialist advisers on serviced offices, office space and
virtual offices around the country. We offer
solutions to both businesses and individuals. You
can access our service online, by telephone on 0808 231 8103.
Authors Google+
Follow us @Scopulus_News
Article Published/Sorted/Amended on Scopulus 2013-11-28 10:08:22 in Marketing Articles
