PR for Start Ups - Get Noticed
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Mention
marketing to anyone who is thinking of starting their
own business and they will almost immediately start thinking about
Google and
Advertising Campaigns. Quite often this is followed by frantic
calculations trying
to estimate exactly how much it will cost to start a comprehensive PPC
Campaign
and how long their savings will last them if the eagerly awaited orders
or
sales aren�t forthcoming.
Marketing
doesn�t have to take up large parts of your working
capital and in fact if that capital is restricted to start with then
even more
the reason to be creative and careful with what monies you do have!
Some time
spent researching trade journals, industry blogs or commentators in
your
industry sector could provide you with a potentially useful outlet for
marketing opportunities, but you�ll have to be creative.
Media
sources are often looking for content - email, call, skype
or chat online with these companies or individuals to build up an
understanding
of what it is they require for their readers or customers. By
understanding
their needs you�ll be better placed to create content or articles that
will not
only be interesting or useful to the companies and their audience but
more
importantly, will be written in a way that will be engaging,
informative and
engaging to the reader. Press releases in the form of interesting and
relative
content on a relevant ( industry specific ) website or journal will
normally
far outweigh paid advertising both in terms of reach, longevity and
reaction.
Creative
content placed in the right, and relevant, websites and
/ or journals is not only free but often carries a far greater impact
than
conventional marketing, either online or offline. It�s not a
substitute, in an
ideal world with finances allowing you would always do both, but when
starting
out it�s an innovative and cost effective solution to get more out of
your
marketing budget.
Have
a look at some more
marketing tips below:
You�re
an Expert � tell people!
As
we�ve mentioned above, articles or free workshops can be a
great way to introduce your company to the masses. Whatever you decide
to do,
this is a fantastic way to create brand awareness and increase your
credibility
and standing amongst potential customers or clients.
Piggy
� backing.
If
you are working alongside existing businesses either as a
customer or a supplier, look to utilise their existing marketing
channels to
spread the news. If you are discounting their products or have chosen
their
company instead of their competition then this could be something they
want
people to know about as well. When seeking PR opportunities always
consider
what the other party will require from an arrangement � there has to be
something in it for them!
I
couldn�t have done this without����..
We�re
not suggesting that you start preparing your winners
speech just yet but entering Industry awards can be a great PR
exercise. Even
if you don�t win, entries are often displayed and even the runners up
will also
glean much needed publicity as well as the winners. It�s also a great
exercise
in �selling your business and / or services.�
When
Targetting � be specific!
Most
magazines, journals, papers etc will have a free media pack
that is full of information for companies that are looking to
advertise. Spend
some time researching the media outlets that best match your target
audience.
We�re
giving it away!
Running
competitions can be a great way of informing potential
customer�s about your company. These can be run for free from your own
website
or quite often you can pay a small fee to �partner� with a media outlet
who
will organise and market it to their audience.
This
can be an excellent way to increase exposure � make sure
the audience is right for your business and if the prize can be related
to your
business, services or products supplied by you, then all the better. A
follow
up piece from the prize winner reviewing the service or product that
they have
won will be further exposure and increase credibility.
We
hope this helps or inspires you to think more creatively
about your marketing and how you can get more ( exposure ) for less (
money).
We�ll finish the post on Monday with the final suggestions regarding
marketing
for small businesses.
About the Author
Easy Offices
(UK) was formed in 1999 and since then has grown to become one of the
UK's leading specialist advisers on serviced offices, office space and
virtual offices around the country. We offer
solutions to both businesses and individuals. You
can access our service online, by telephone on 0808 231 8103.
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Article Published/Sorted/Amended on Scopulus 2013-09-06 15:06:09 in Marketing Articles
